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The location fees paid to home and building owners
or managers, business owners or occupants vary and depend
on a number of factors such as:
1. What is the activity?
A standard budget for each of the following activities
will be different: a film shoot, a tv series, a television
commercial, a stills shoot, an editorial shot, a conference
or a product launch.
2. How much time is needed?
The budget for a half-day long activity will be roughly
half that of the same activity that takes a whole day;
a two day activity is usually twice the day rate, and
so on. Also, shoots can go into overtime every now and
then.
3. What is the impact on your property?
A vacant building is impacted less than an active one,
such as a working office; a large film crew will impact
more on a home than a small stills crew; also, how much
of your time is diverted from your usual routine by
attending to arrangements for the shoot?
4. Is the property unique?
Cities have thousands of homes, but some are unlike
any other; historic buildings may be one of a kind.
Even within a narrowly defined range of location, such
as a family home, there can be wide variations in location
fee. For instance, our clients regularly budget to shoot
a television commercial in an average home for between
$750-2000 per day. But the same commercial shot in an
upmarket house could cost $2500 - $5000 per day.
Other issues that come into consideration and may add
to the location fee include:
5. Preparation or dress days?
Does the production team need to have access the day
before to style the space, or to bring in furniture
or equipment? Will they need to return again the day
after the shoot to pack everything up and take it away?
6. Utility rooms?
The event or shoot will occupy one area of your property,
but other space or rooms may be required for actors
to change in, food to be prepared, equipment to be set
up or stored.
7. Staff or equipment costs?
A staff member may be required to organise lift access
in a high rise building, a farmer may hire out his grader
to the production team to level the access road into
his farm, or a storeowner may let his employee act as
an extra during filming; and organising access to the
loading dock for the production team’s vehicles
may take up several hours of your building manager’s
time.
8. Security deposit or bond?
Whether a security deposit is reasonable depends on
a combination of the location and the circumstances
of each project.
If you would like a more accurate figure of how much
your property could receive, call us here at Locations
the Photofile. Advising property owners is a standard
part of being listed with us.
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